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Music industry spins falsehood
By Janis Ian
The recording industry says downloading music from the Internet is ruining
our business, destroying sales and costing artists such as me money. Costing me
money?
I don't pretend to be an expert on intellectual property law, but I do know
one thing: If a record executive says he will make me more money, I'd
immediately protect my wallet.
Still, the Recording Industry Association of America (RIAA) is now in
federal court trying to gain new powers to personally target Internet users in
lawsuits for trading music files online. In a motion filed with the U.S.
District Court for the District of Columbia, the RIAA is demanding that an
Internet service provider, Verizon, turn over the name and contact information
of one of its Internet subscribers who, the RIAA claims, might have unauthorized
copies of songs on a home computer. Attacking your own customers because they
want to learn more about your products is a bizarre business strategy, one the
music industry cannot afford to continue. Yet the RIAA effectively destroyed
Napster on such grounds, and now it is using the same crazy logic to take on
Internet service providers and even privacy rights.
The RIAA's claim that the industry and artists are hurt by free downloading
is nonsense. Consider my experience: I'm a recording artist who has sold
multiple platinum records since the 1960s. My site, janisian.com, began offering
free downloads in July. About a thousand people per day have downloaded my
music, most of them people who had never heard of me and never bought my CDs.
Welcome to 'Acousticville'
On the first day I posted downloadable music, my merchandise sales tripled,
and they have stayed that way ever since. I'm not about to become a zillionaire
as a result, but I am making more money. At a time when radio playlists are
tighter and any kind of exposure is hard to come by, 365,000 copies of my work
now will be heard. Even if only 3% of those people come to concerts or buy my
CDs, I've gained about 10,000 new fans this year.
That's how artists become successful: exposure. Without exposure, no one comes
to shows, and no one buys CDs. After 37 years as a recording artist, when people
write to tell me that they came to my concert because they downloaded a song and
got curious, I am thrilled.
Who's really hurt by free downloads? The executives at major labels who twiddled
their thumbs for years while company after company begged them to set up
"micropayment" protocols and to license material for Internet-download sales.
Listen up
Many artists now benefit greatly from the free-download systems the RIAA seeks
to destroy. These musicians, especially those without a major-label contract,
can reach millions of new listeners with a downloadable song, enticing music
fans to buy a CD or come to a concert of an artist they would have otherwise
missed.
The RIAA and the entrenched music industry argue that free downloads are
threats. The music industry had exactly the same response to the advent of
reel-to-reel home tape recorders, cassettes, DATs, minidiscs, VCRs, music
videos, MTV and a host of other products and services.
I am not advocating indiscriminate downloading without the artist's permission.
Copyright protection is vital. But I do object to the industry spin that it is
doing all this to protect artists. It is not protecting us; it is protecting
itself.
I hope the court rejects the efforts of the music industry to assault the
Internet and the music fans who use it. Speaking as an artist, I want us to work
together -- industry leaders, musicians, songwriters and consumers -- to make
technology work for all of us.
Janis Ian's popular-music credits include 17 major-label albums, nine Grammy
nominations and 37 years of experience in the music industry.
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